JobsOhio

With the ultimate goal of moving businesses and remote workers to the Buckeye State, our attention-grabbing OOH campaign for JobsOhio continues to create buzz in major cities across the country, and was a copywriting finalist at the 2022 Obie Awards.

In 2022, I concepted and wrote a series of seven TV spots for this account, which aired during March Madness. “The Last Straw” series pokes fun at big city living while highlighting the favorable quality and cost of life in Ohio.

Self-professed “tech bros” on Twitter had some feelings about it.

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